Designing a website is both science and art. It takes artistic endeavor, visualization from user’s perspective, and amazing technical skills to successfully convert the visualized design into palpable imagination. The most peculiar thing any company can do will be to copy the following corporation’s web site and use it as their very own. This arrangement, if repeated by other companies, leads to a group of inadequately designed internet sites. It doesn’t suffice the fundamental dependence on user encounter. Such websites qualify a low ranking in search engine optimisation valuations, leading to poor traffic and low site ranking in search engine rank.
There are website design methods that should really be avoided or chosen using purpose analysis, as they might be either damaging website design, or diminishing SEO valuation. Some are discussed below:
1. Using Tables in Website Lay out
Using tables in a website page design makes the page complicated, because most layout tables utilize a lot of table attributes like colspan, rowspan and design tables. Even though designing tables may be easy, the maintenance is tough. Most screen readers believe it is tough to comprehend tables as they’re likely to read it in the sequence displayed in HTML, and the content within a table layout gets vexing when read left to right and top to bottom. This is further exacerbated if the table is nested. Html 5 advocates averting tables in page design and HTML 4.01 disallows it. Display is retained different from HTML, when CSS can be used, so maintenance of tables in CSS is a bit simpler. Cabinets might block the flexibility of the page affect SEO. Nested tables require a lot more hours to load than CSS for equal design. (Inch )รับออกแบบเว็บไซต์
2. Infinite Scrolling
Although scrolling is a very common design and usually used across most websites (especially e-commerce), it is not right for each website. Using this system depends upon the goals of the site. If the intention of the website is to stream content consistently along with this material structure is level, it could be useful. However, if the goal of the website is to help users to locate a specific job or compare choices, it can hurt user-experience.
In specific task accomplishment, users locate searchable articles more interesting. The user may feel daunted by the abundance of information presented by scrolling a endless page (leading to non conversion). Thus, boundless scrolling is really a terrible technique for internet sites focussed on task accomplishment activities. It takes them to back-track their hunt find a specific content. (2)
3. Parallax Scrolling
Although parallax scrolling is trusted and is just a good function that leads to your loyal visitor, you will find problems associated with this too. Parallax scrolling could cause low evaluation for SEO ranking. If the parallax internet site is one page of articles, pictures, and good visual display it is OK. However, if the website has infographic.i.e. Image having text, Google will not read it! This can result in low SEO ranking. It could be sorted by converting the image content into actual text. The problem associated with footers must be taken into consideration as some users might be looking at the information that can be found in the bottom of the webpage. Parallax web pages with images will take longer than the usual load, so making many users leave the internet site before the page actually loads. (3)
Lazy loading does not allow content or images to load until users interact with that part of the page. This material subsequently can’t be indexed by spiders and will not be able to load the remaining part of the page (only the visible content gets indexed). This may lead to low valuations for search engine optimisation and hurt the webpage traffic. The evolution and SEO team should evaluate the planned design to work out complicated elements which will soon be hard to implement. (4)
5. Lack of Mobile Configured Design
Together with higher infiltration of cellphone, it’s vital for a company to have its own website mobile-friendly, with a responsive and adaptive design. This includes a direct bearing on traffic. Together with Google’s debut of algorithm that is mobile, internet sites who are not mobile friendly are pushed right down into the hunt listing. A reactive layout allows loading of the web site on all device types. Device detection can be obtained through adaptive design, which allows innovative improvement according to user requirements. However, configuration to all available device types may be a challenge. Responsive/adaptive means of design uses the responsive feature for many articles and coding for images which makes light weight pages for mobile, and this also improves load period. (5)
Attempting to copy a so called’great design’ from some other internet site might appear new and creative, however such steps can act like a barrier to meeting the desirable aims and objectives of the internet site in the long run. They might not just harm the creative allure, but block the natural SEO valuation of the website.
The aforementioned issue are as are a glimpse into the possible faltering design technique which may either harm or arm an internet website. It is critical for your website owner to fully understand that the reason of these web designing techniques before merely applying them with their site for maximizing gains.